Building trust in your brand and leaders takes time. And here’s why your business needs to do things differently.

Post pandemic, more of us are concerned about and actively looking for trusted health information sources.

Your business may want to be that source for your employees, customers, the media, and external stakeholders.

But you’re not sure how to do that, so you’re looking for options.

You may be tempted to use artificial intelligence (AI) to create your communications strategy and content. It’s easier right? And cheaper to produce? Requires less staff etc?

Maybe, but here are a few things you need to consider.

While computer generated information may make it easier to quickly create content, you risk looking like every other brand and business in your industry.

Because (quite possibly) they too have done a copy and paste of content from AI.

So, unless you want to be perceived as ‘same same’ as your industry competitors or worse, have no brand personality, you need to do something different.

And while we’re talking about technology, remember that your audience is tech savvy too.

If they want to (and trust me they do), they will do their own online searches to find what they think they need.

Then they’ll compare that information to what you are sharing.

So, you need to create people centred communications that helps people connect the dots and builds trust (not distrust or scepticism) in your brand and leaders.

Building trust in your business as the ‘go to’ health communications source takes time and patience. It also requires a solid communications strategy, appropriate to your target audience.

Let’s talk about you. Do you have these problems?

You want to build engagement and trust with your audience, but don’t know how.

You want to be perceived as the market leader in your industry, but you feel it is getting harder.

You don’t have enough time or inhouse resources to do everything that needs doing.

You’re trying to do a lot, but don’t have the right specialist employees to do the work.

Some big projects have come up out of nowhere, and you need to re-direct your inhouse resources and team to deal with them. But the ‘business as usual’ work still needs to be delivered.

Your marketing and communications budget has been cut, so now your comms team are working harder to get everything done. They’re stretched and need temporary support.

You’re keen to get an outsider’s view, so that the business doesn’t operate with blinkers on.

Here’s how I can help

As a seasoned communications professional, writer, and degree qualified clinical nutritionist, I can support you and your team with:

corporate writing for newsletters, magazines, email campaigns

holistic health ideas for your employee/people engagement strategy

annual report feature articles and CEO messages

blogs for your website and/or intranet

in house nutrition education for your employees

health and wellbeing fact sheets

advice and input into your health, work, and wellbeing communication strategies

Here’s a bit more about me

With over 20 years in business and corporate communications, I help businesses creating engaging, people centric communications.

Because I’ve been doing the do for so long….I’ve learnt how to simplify complex messaging to help target audiences connect the dots.

I’ve also learnt how to create comms that connects people with the leaders and brands I work with.

My background includes:

CEO branding, journalism (inhouse + freelance)
public relations + publicity, media liaison, marcomms, corporate communications,
employee communications, employee engagement program designs +
launch of public health campaigns.

And I’ve worked with many industry leaders including:

Service NSW (as part of the team that managed the initial public launch)
the Commonwealth Bank (on global employee communication strategies)
NSW Health (during the COVID pandemic, to launch a new father inclusive health pilot)
WorkSafe WA (as their magazine editor while the Ed was on extended annual leave)
Peters & Browne (as the publicity manager for their Perth Royal Show sponsorship)

PS. I also have industry experience in health, government, insurance, banking/finance, hospitality, agriculture, small business, real estate, media, and not-for-profit.

I’m also a journo + clinical nutritionist.

As a journalist, I’ve written wellbeing and lifestyle articles for The Sunday Times, The West Australian, Family Circle, Body and Soul, and the Community Newspaper Group.

This brings an added layer of security to your business investment, should you choose to hire me.

Because as an experienced journalist and degree qualified clinical nutritionist, I can incorporate evidenced based research and emotional intelligence into your health communications.